Helping brides stand out from the crowd

With 2.3 million couples tying the knot every year in the US (, brides are finding it increasingly difficult to stand out from the crowd. For those in the wedding industry, helping brides stand out also helps your company stand out, as individual weddings prove the most memorable.

To make a wedding truly memorable, it must be based on the individual personality and style of the bride and groom.  Couples are increasingly turning their backs on the traditional wedding formula – opting to do things their own way.

Whether you’re a happy couple looking to get hitched, or a wedding business seeking to make your mark on the marriage industry map, we show you how to stand out from the crowd. And with close to 6200 weddings happening across the US every day, that’s no easy feat!

Frantic Bride

1. Create an individual first impression

Save-the-dates and invites are the first impression many guests will have about what’s in store for wedding celebrations. Set the scene early and make an impression with personalized stationery that is clever and classy.

Companies are getting creative with magnets, cryptic messages and teasers that offer a taste of things to come. One of our favorite pieces is the Wooden Wedding Puzzle -- personally engraved and sent in staggered form – with a Save-The-Date piece sent first, followed by a full wedding invite to complete the puzzle.

When it comes to individualized wedding stationery, you are only limited by your imagination!


2. Location, location, location

This might seem like an obvious one, but choosing a meaningful location is the cornerstone of an individual marriage celebration. When selecting a venue, couples need to consider the significance of this location in their lives, as well as its practicality in terms of logistics and affordability. (Sure, Iceland may have been your dream vacation, but is it really the most convenient place to get married?)

Skilled wedding planners are working with non-traditional wedding locations to ensure they are accessible and functional to create truly memorable wedding celebrations.


3. Plan a meaningful menu

Gone are the days of alternate chicken and beef, if you want to stand out from the traditional wedding crowd. When it comes to weddings, catering is getting creative, with informal options including spit roasts, BBQ’s and banquets taking center stage.

To add a truly unique flavor, couples are incorporating dishes from their cultural heritage or bringing more than one style of cultural cuisine together to create a fusion of flavor and fun.

4. Involve your guests

Truly memorable weddings are an interactive affair. Rather than having guests wait around sipping champagne and tasting tidbits while the happy couple has their photos taken, more memorable weddings are offering interactive activities for guests to take part in.

Lawn games including bowls and croquet are popular choices, with more adventurous weddings offering everything from artist easels to tug-o’-war!

5. It’s all in the detail

No matter what kind of wedding you’re planning, it’s the little things that will prove the most memorable for each and every guest. From the sprigs of fresh flowers cut from your own garden, to the Customized Diamante Stem Cake Servers that cut the wedding cake –it’s the smallest of details that will help take your nuptial celebrations from ordinary to extraordinary.

From personalized place cards, to bespoke bottle openers -- even customized koozies – making your wedding favors, decorations and details as individual as you are, shows thought, time and personality – all guaranteed to make your wedding stand out from the crowd.

Help your wedding stand out from the crowd
For a wedding that is as individual as you are, shop quality, customized details at

By: Melissa Wilkinson – Melissa is the founder of Personalized Favors. She is commonly sought for comment on all things wedding related and has worked closely with thousands of couples to create invitations, gifts and wedding favors that are truly unique.

Images Sourced From Pinterest and Personalized Favors